Presents a review of literature on value in business and industrial marketing using Lindgreen. Relationship form, capabilities management, value metrics, temporal horizon, innovation. Bookstores carry several, mostly competing, treatises from value creators. Anderson, J.C. & Narus, J.A. Anderson is the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution, and Professor of Behavioral Science in Management at the Kellogg School of Management, Northwestern University. Professor Anderson joined the faculty of the Kellogg School in 1984 as an assistant professor of marketing.

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